The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement.

There is now predictive software, AR, and automation, just a few developments that have created a better way for businesses to connect with their audience and turn them into paying customers.

So, whether you are a savant in the digital marketing field or testing the waters, you need to get yourself acquainted with the technology driving this new and exciting realm of marketing funnel.

First, let’s consider where the marketing funnel we’re used to and then how it’s changed for the better.